Steve Gordon’s entrepreneurial spirit began at the young age of 12 after his family immigrated to the United States from South Africa. The family had limited resources and as the oldest of three children, he wanted to find a way to help. He began with mowing lawns and painting homes, and quickly realized he could make more money with additional jobs. Gordon loved being his own boss, a sentiment that has stayed with him throughout his professional career.

Prior to joining Lemonade Day, Gordon was involved in a start-up company focused on creating consumer products to protect children. Before that, he was Principal at Gordon Group Design, a company he founded to provide guidance and expertise in design and construction for the retail industry. Gordon also served as President of the Greater Houston South franchise of the Certified Restoration Dry Cleaning Network’s (CRDN), an international organization of textile restoration experts serving the insurance industry, contractors/contents cleaning companies, and property owners. Simultaneously, he also served as Vice President of Store Planning, Design and Construction for Al’s Formal Wear, a privately held Houston-based corporation with six business divisions in seven States and over 500 employees.